Ads 4 Tow is a startup from San Diego, recruiting willing drivers to attach advertising to their car’s tow bar (that’s a tow hitch, US readers out there). They claim their ads are a much cheaper buy than traditional mobile advertising or roadside billboards. Well they would be with these low rent looking structures. The company is recruiting drivers across the US, though the platform currently operates just in San Diego.

There are well over 200 million cars on the roads in Europe and many more in the US. If only these structures were better looking, some classy ad dollars might just buy into this as a media concept and raise the bar a little. Uh, that’s the quality bar, not the tow bar. (more…)

We featured Monstervision’s interactive projection innovations a few months ago but we’re only just beginning to see executions that are based on some sort of location insight and brand strategy rather than using the innovation for innovation’s sake. Travelzoo is the web travel deals outfit behind an installation at Las Vegas Airport which features their latest offers live on screen in an interactive one armed bandit projection.

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Already in trouble with local planners after inscribing a hill near Gatwick Airport, Flightpath Media have launched two new graphics at Manchester and Stansted airports in the UK. The Gatwick airport graphic took 8 people 3 days to produce and is over 100,000 square feet (nearly 10,000 square metres) in size. The images near the other airports are slightly smaller at 60,000 square feet (5,500 square metres). The ads launch a website for Rock Entertainment Ltd’s myprivatedance service which delivers pay per view soft porn stripper video clips to web users and mobile phones.

Flightpath has previously used locations near Gatwick to produce a raunchy ad for Unilever’s Lynx brand along with less controversial work for clients like budgetholidays.com.