Reaching for kids and teens, KFC’s latest US promotion involves a high pitched sound that only young people can hear. MosquitoTone is embedded in a new KFC television advertisement to introduce a product variant. There’s a connected competition where the first viewers who know where the sound is can win vouchers for the Boneless Variety Bucket. (more…)

Ramping up their celebrity designed can promotion, Pepsi is now running a competition for anyone to create a design for a Pepsi-Cola can. The Design Our Pepsi Can promotion gets fame on half a billion cans in the US plus $10,000 in prize money. Certainly a lot less than package design agencies would get for the work.

The Pepsi globe logo and name lettering will stay the same but the background graphics will be up for grabs. In over 100 years of Pepsi-Cola, its look has changed 10 times. In 2007 the company says it will change more than 35 times.

GlowSkin has added animated illumination to billboards for Cartoon Network’s Adult Swim in the US. Produced by SafeLites, GlowSkin is electroluminescent (EL) lighting - a powered lighting system that glows, rather than shines. (more…)