Recently launched Modstream creates text advertising on shopping carts. Via their website, advertisers create messages, select stores, days, day-parts and pay for their campaign. The system works through internet and wifi to deliver messages to the trolleys.

Nice enough, but it’s missing a critical element. Where’s the RFID or Bluetooth signal? With that, the trolley would deliver timely promotional messages in the right aisle. It needs a new level of infrastructure both in terms of hardware and in store management. But I’m sure it’s what clients will be demanding.

Japanese vending machine operator Apex and ad agency WillB are introducing vending machines that will give users a free or discounted drink if they are prepared to watch an advertisement that plays on the touch screen that’s also used to order the drinks. Apex is the country’s second largest vending machine operator and the ad funded freebies will include coffee and soft drinks. Ads will appear on the cups, too, with advertisers paying 70 to 80 yen (roughly 30p, 40 Euro cents or 60 US cents) per cup distributed. (more…)

Provision provides Mcdonalds with interactive 3D holographic displays. Provision’s display systems projects high resolution holographic simulations that look like 3D aerial images. The images are projected into space, detached from the screen and don’t require glasses. (more…)