Next year will see global online advertising expenditure overtake radio, according to a forecast from Publicis owned media agency ZenithOptimedia. By 2009, net advertising will be 9% of global advertising spend. (more…)

2006 saw newspapers and radio lose substantial market share to online in the US, according to data just released from Nielsen’s ad expenditure monitoring service.

Online advertising grew by 35% and outdoor by a healthy 8% in 2006, whilst network radio dropped by 2.5% and local newspapers 3.5% in a market where national newspapers are few and far between. The hot categories in 2006 were pharmaceuticals with 15% growth and mobile telephone services which rose by over 10%. Overall, US advertising expenditure climbed 4.6% to be worth $139 billion.

Idaho start up Balihoo is developing a web based media search service for advertisers. Currently beta testing their concepts with a handful of agencies and media owners, Balihoo claim they will rid the media business of the high overhead high cost media buying approach in favour of operational efficiencies through technology. (more…)