An internet ad agency called Cheap TV Spots has been winning awards for its low cost advertising solutions. They deliver bang for the buck for the entrepreneur on a budget - and make a selling point of getting more airings for each spot than their competitors. And to think our eyes roll when clients insist on focusing on numbers of spots. (more…)

America’s Association of National Advertisers (ANA) carried out a survey of top marketers in the country and found that integrated communications and accountability are the most important issues for them. The survey asked respondents to rank the key issues from a comprehensive list that directly impact their marketing decisions and plans. Read on for the top 10 list. (more…)

Idaho start up Balihoo is developing a web based media search service for advertisers. Currently beta testing their concepts with a handful of agencies and media owners, Balihoo claim they will rid the media business of the high overhead high cost media buying approach in favour of operational efficiencies through technology. (more…)