MediaSoon : PRINT
Google newspaper ads to cover 50% of all US circulation

Newspapers have done deals in the US letting advertisers use Google to place ads in over 200 major titles including the Washington Post and the New York Times. This makes up about half the total newspaper circulation in the country. Rather than seeing Google as a competitor stealing revenues from print, the titles are welcoming the development as a source of additional revenue. (more…)

Rakuten Zero90 print magazine sends video to mobiles

Zero90 Clementec M4 processJapanese Online shopping giant Rakuten has distributed thousands of copies of Zero90 magazine, a pilot cross media culture magazine targeted at young people. If readers take pictures of certain articles in the magazine via their mobile phone and upload them, they receive promotional videos on their mobile telephones in return, including a contest mechanism. The Rakuten online store tie-in has its own web page offering the products featured in the promotion.

The technology was developed in partnership with Clementec, using their M4 process.

A4 flexible colour e-paper from LG Philips

LG Philips A4 Colour E-PaperLCD experts LG Philips have unveiled the world’s first flexible A4 colour e-paper. The 14.1 inch flexible screen uses electronic ink from E-Ink to produce a maximum 4,096 colours. It can be viewed from a full 180 degrees, so that images appear crisp even when the display is bent. (more…)