This rueful tale shows how thing can quickly fall apart if naive attempts at innovative marketing are not thought about carefully enough.

Laura St. Claire had a great road trip idea. She’d discovered that Walmart allows motorhomes to stay in their car parks overnight. She thought it would be exciting to do a trip across the States, only staying in Walmart car parks. She would write a blog about the trip and the people she came across.
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San Francisco start-up Buzzlogic have developed an intriguing method of
searching through web forums and blogs to identify the key people talking about and influencing a brand.

Their proprietary software visually maps social online conversations in real time, producing top 10 lists of the most influential participants. (more…)