A report from the UK’s Internet Advertising Bureau, compiled with the help of the World Advertising Research Council and PricewaterhouseCoopers, forecasts that internet advertising revenues will overtake tv ad income sometime in 2009.

OK, it’s going to be a slightly biased report talking up the net ad industry. But even if it is slightly close to the truth it is an astonishing milestone. The revenue shift is going to come from so much tv output appearing through the web, with back catalogue material appearing in archive form that is easily searchable, coupled with increasing broadband speeds.

Mobile Visions has released a free beta of their Mobilytics analysis package. The company reckons that traditional web analysis tools are just not right for the mobile environment. There’s so much that doesn’t work on the platform that it needs its own special approach. So they built their own system from scratch. It provides all you’d expect from a web analytics package, plus detail on mobile phone manufacturers, models and specific handset capabilities.

Greg Harris, CEO of Mobile Visions, tells us:

“If a mobile site owner wants to know what percentage of their visitors support streaming video, Mobilytics can tell them. More importantly, Mobilytics can show you exactly where your advertising dollar is going. Are you paying for ads that are clicked on by search engine crawlers? Are they desktop pc users? Mobilytics can answer all this and more.”

Web site owners using the free version of Mobilytics have to join the Mobilytics Ad Network. A small text ad is shown to their visitors. In return, the publisher gets the full suite of analytic tracking tools and a share of ad revenue generated by their site.

On the advertiser side of the fence, the Mobilytics Campaign Tracker follows mobile ad campaigns, goals, revenue and ROI for those investing their marketing budgets in the medium.

Not so long after fuel pump giant Dresser Wayne announced an international fuel pump video roll out, along comes Google to completely overshadow the deal.

Gilbarco Veeder Root’s Encore S fuel pump will be connected to the internet and customers will be able to launch Google Maps to see where they’re headed. And of course there will be a marketing element. Not only will drivers be able to lookup nearby restaurants, hotels and the like. They’ll also be able to print off promotional coupons and driving directions. It’s all driven off the pump’s normal receipt printing mechanisms.

Gilbarco Veeder-Root’s vice president of global retail systems, Kirsten Paust, tells us:

“We believe consumers will prefer convenience stores that deliver useful information and ultimate convenience. Retailers who use these tools will make themselves more valuable to consumers and gain the competitive edge.”