Microsoft CEO Steve Ballmer, speaking to the Washington Post, thinks there’ll be

“no media consumption left in 10 years that is not delivered over an IP network.”

he went on to say this specifically means:

“no newspapers, no magazines that are delivered in paper form. Everything gets delivered in an electronic form.”

You can watch the whole interview over at the Washington Post

I don’t agree with him, buy the way. Newspapers are certainly declining fast and the business model for any printed product including books will have to evolve. But the printed product won’t disappear, it just may be very different from today. In segmentation, size, content, distribution method and frequency of publication amongst others.

A report from the UK’s Internet Advertising Bureau, compiled with the help of the World Advertising Research Council and PricewaterhouseCoopers, forecasts that internet advertising revenues will overtake tv ad income sometime in 2009.

OK, it’s going to be a slightly biased report talking up the net ad industry. But even if it is slightly close to the truth it is an astonishing milestone. The revenue shift is going to come from so much tv output appearing through the web, with back catalogue material appearing in archive form that is easily searchable, coupled with increasing broadband speeds.

Mobile Visions has released a free beta of their Mobilytics analysis package. The company reckons that traditional web analysis tools are just not right for the mobile environment. There’s so much that doesn’t work on the platform that it needs its own special approach. So they built their own system from scratch. It provides all you’d expect from a web analytics package, plus detail on mobile phone manufacturers, models and specific handset capabilities.

Greg Harris, CEO of Mobile Visions, tells us:

“If a mobile site owner wants to know what percentage of their visitors support streaming video, Mobilytics can tell them. More importantly, Mobilytics can show you exactly where your advertising dollar is going. Are you paying for ads that are clicked on by search engine crawlers? Are they desktop pc users? Mobilytics can answer all this and more.”

Web site owners using the free version of Mobilytics have to join the Mobilytics Ad Network. A small text ad is shown to their visitors. In return, the publisher gets the full suite of analytic tracking tools and a share of ad revenue generated by their site.

On the advertiser side of the fence, the Mobilytics Campaign Tracker follows mobile ad campaigns, goals, revenue and ROI for those investing their marketing budgets in the medium.