The world of OLED is looking pretty groovy. OLEDs are organic light emitting diodes. To you and me that means really thin, easy to use, low energy, cheap, light sources. And now they can be printed out on a roll, like a newspaper. The possibilities for this stuff are fabulous. Imagine a wallpaper that glows. With ads that can change. Where would you put that? Yes, pretty much anywhere.
Researchers at GE have come up with the latest production developments.
University researchers have developed an interface between a mobile camera phone, Bluetooth and a video display. It allows the user to control the cursor on the screen. A crude prototype at the moment, but it has great promise if you imagine a crowd in a bar or an event or on the high street playing games via a large video display or projection. Turn your phone into a Wii-style remote!
The system was developed by three guys at British universities. Nick Pears researches Computer Vision, Pattern Recognition and Robotics in the Advanced Computer Architectures Group at York University whilst Patrick Oliver and Dan Jackson are at Newcastle University.
Here’s a concept a little removed from the advertising arena until someone sees a route to deliver a media application. Sometimes the very best advertising media ideas come from thinking a little out of the box around quirky ideas like this.
New Scientist reports a paper presented at the 2008 Consumer Communications and Networking Conference (CCNC). Scientists at the University of California have developed an application that gathers people’s music tastes in a room and creates a dynamic playlist that delivers the most popular music for those in the room. Each user’s mp3 player sends out its playlist via wi-fi to a central dj box. This computes the location of users by triangulating the strength of their signals. The Smart Party was developed by Kevin Eustice and Peter Reiher.
So you might be thinking how the hell am I going to make this a media buy? Strip it to the core elements and you have the essence of some great interactive possibilities for an ad campaign. The elements are:
location detection by triangulating a device’s wi-fi (or bluetooth) signals
Identifying preferences from those devices
calculate a dynamic list of most popular, fastest rising, all time favourite, best in the past hour etc.
You could apply this principle to many, many things beyond music and have great fun at your next big event.
The world of OLED is looking pretty groovy. OLEDs are organic light emitting diodes. To you and me that means really thin, easy to use, low energy, cheap, light sources. And now they can be printed out on a roll, like a newspaper. The possibilities for this stuff are fabulous. Imagine a wallpaper that glows. With ads that can change. Where would you put that? Yes, pretty much anywhere.