Paul Syrysko has worked in the advertising and communication business for over 15 years. From beginnings as an international media planner and buyer he later launched Lintas in Poland. He became Initiative Media’s Director for Lever in the UK, then Regional Media Director for Eastern Europe for Leo Burnett and then CEO for Starcom in Germany.

In between, he ran Stream Communications, an internet specialist which developed Unilever’s first marketing web site in the UK and went on to produce countless intranet services for the company. He now works as an advertising media consultant, delivering advice on everything from location and design for out of home advertising in airports to training agencies on creativity & innovation in media.