MediaSoon is my personal track of trends and innovation in media. It ends up being an eclectic mix of the high tech and the low tech, focusing on media ideas for advertising. I look for new ways to use old media, visions of media futures and real world applications for the present day.

Now, more than ever, technology allows media to converge, to connect with each other and with the consumer in ways that were only impractical visions a decade ago. When I was a media strategist, I constantly looked for new concepts that I could use in my media plan rather than rehashing last year’s schedules. During my time as CEO and Regional Director for a couple of the world’s leading media agencies, my staff were always hungry for this sort of information. It was difficult to find. In the course of my current training programmes, I talk to many media strategists and agency creatives and it’s clear that the need for information about media innovations remains.