Red Robin restaurants in Texas have linked up with qtags to help develop a customer loyalty programme. Diners text the restaurant using a special number and get a reply welcoming them as a VIP, together with instructions for redeeming a money off voucher for their next visit. Members also receive future updates and news via the service.

Sarah Darlington, vice president of business development for qtags, said

“We can set up a unique qtag in a matter of minutes. The cost is minimal and you’re reaching customers who truly desire to learn more about your company.”