Graphicard from New Zealand innovators Visible Results updates a display on the card using a thermochromic process. The innovation enables information and images to be ‘printed’ on the face of the card.

The card face is re-writeable, so it can be updated with a new message such as a real time loyalty points balance, a promotional message or customer reminder or simply as a piece of media space to be sold to third party advertisers.

A magnetic stripe on the card can store sales, programme activity, and related marketing information. When the card is swiped through a special terminal, its information and display is updated.