How do you reach elusive twenty-somethings whilst they are in a happy mood as they party through the night? A new take on ink stamping the back of your hand to prove you’ve paid to get into a club comes from the US with branded wrist bands.

Captured for a few hours during their stay in a nightclub, there are few other opportunities to get this demographic to physically wear your brand, whilst in a happy mood as they party through the night. Billboard Bands is hooking up with clubs across the US to provide a ready made network for advertisers.