Not so long after fuel pump giant Dresser Wayne announced an international fuel pump video roll out, along comes Google to completely overshadow the deal.

Gilbarco Veeder Root’s Encore S fuel pump will be connected to the internet and customers will be able to launch Google Maps to see where they’re headed. And of course there will be a marketing element. Not only will drivers be able to lookup nearby restaurants, hotels and the like. They’ll also be able to print off promotional coupons and driving directions. It’s all driven off the pump’s normal receipt printing mechanisms.

Gilbarco Veeder-Root’s vice president of global retail systems, Kirsten Paust, tells us:

“We believe consumers will prefer convenience stores that deliver useful information and ultimate convenience. Retailers who use these tools will make themselves more valuable to consumers and gain the competitive edge.”