YouTube competitor blip.tv aims itself at video clip creators who are doing more than just stealing a funny few seconds from the tv.

Careful not to upset their userbase, they’ve begun a pilot programme to help users begin to make money from their videoblogs. The site is quietly promoting the voluntary advertising service and are splitting gains 50/50 with content creators.

blip.tv wants to be the primary video host for any budding tv producers out there. It wants to host original material, carefully made by its user base to feel and look like real tv programming.

Partnering with Immense, blip.tv offers contextual advertising. This is done via keyword, and clickable Google-style text ads appear appear at the end of videos. Soon, this technology will be updated to allow the ads to appear during the content’s screening - typically using up the bottom third of the frame.

Standard ads appear after the video has finished playing and range from single frame ads to full-motion video, with revenue generated via CPC (Cost Per Click) and CPA (Cost Per Action).