Free mobile TV launches in US

Freebe tvFreeBe TV is the US market’s first free mainstream mobile TV service and has 13 channels of content, including an extreme sports channel, a vintage comedy channel, classic cartoons and classic movies channels and live news, updated every 15 minutes, read by computer-animated monkeys. Yes, you read that correctly - monkeys. The company is also jumping on the home made clips bandwagon with a service called “You Made It.”

when we grow audiences,
we’re obviously
getting into
the realms of
advertising supported channels

Already available in the UK, users of FreeBe TV don’t have to be on a high-speed 3G network. The service will soon appear on broadband and although subscription free, FreeBe TV is mainly aimed at people with ‘all you can eat’ GPRS data packages included in their mobile service.

Parent company ROK’s Jonathan Kendrick tells us advertising support for the content is just around the corner:

“This is mass-market 2.5G rather than niche 3G and it’s free, which dramatically increases access to mobile TV and massively reduces barriers to adoption. Only through aggressive and innovative services such as FreeBe TV can we ensure mobile TV services achieve the critical mass required for mass adoption and long-term durability. Taking a mass market product to a mass market audience via a mass market mobile technology (2.5G) is the best way for the mobile TV industry to grow. Of course having launched free mobile TV in the UK we have already generated a significant audience, and when we grow audiences, we’re obviously getting into the realms of advertising-supported channels.”