Ads 4 Tow is a startup from San Diego, recruiting willing drivers to attach advertising to their car’s tow bar (that’s a tow hitch, US readers out there). They claim their ads are a much cheaper buy than traditional mobile advertising or roadside billboards. Well they would be with these low rent looking structures. The company is recruiting drivers across the US, though the platform currently operates just in San Diego.

There are well over 200 million cars on the roads in Europe and many more in the US. If only these structures were better looking, some classy ad dollars might just buy into this as a media concept and raise the bar a little. Uh, that’s the quality bar, not the tow bar.

What they need here is a bit of segmentation. Instead of a one-for-all installation, if these ad structures were custom built for particular car models they would immediately look better. And choosing particular car models would offer an easy way to segment; a family car would get your families and an executive car would get your business people.