The Multimedia Research Group says there will be over 50 million people subscribing to television services by broadband in 2010. Growth is fast in Europe and Asia whilst in the States it’s being held back. This is primarily because some operators in the USA have bought into Microsoft’s IPTV solution.

Bob Larribeau, IPTV Director for MRG told us:

“The one group of IPTV providers not sharing in the current success of
IPTV is comprised of those that have selected Microsoft’s software. Deployments at AT&T, Bell Canada, Deutsche Telekom, and Swisscom are on hold waiting for Microsoft’s software.”

The forecast projects that there will be 50.5 million IPTV subscribers by the end of 2010 with global IPTV revenue of $16.7 billion in 2010. This is made up of $12.8 billion in service revenue and $3.9 billion in system and software revenue.