Blinkx claims to be the world’s largest video search engine and has now teamed up with Utarget, the leading UK online video advertising network. UK viewers of Blinkx content will get Utarget advertising around content like Blinkx’s ITN News and ITN Celebrity feeds. According to eMarketer, US online video advertising will grow from US$775 million this year to US$4.3 billion by 2011. The UK’s pattern of growth is sure to be similar.
Utarget covers around 125 sites and delivered 9.6 million video ads in August 2007 for major brands like Coke, Halifax, Shell and Smirnoff. Phil Cooper, Utarget CEO, talked up the deal:
“Blinkx is easily the most advanced search engine for users to access video. Partnering with Blinkx will offer our advertisers quality video inventory and a large, well-informed audience.”