Japanese Online shopping giant Rakuten has distributed thousands of copies of Zero90 magazine, a pilot cross media culture magazine targeted at young people. If readers take pictures of certain articles in the magazine via their mobile phone and upload them, they receive promotional videos on their mobile telephones in return, including a contest mechanism. The Rakuten online store tie-in has its own web page offering the products featured in the promotion.

The technology was developed in partnership with Clementec, using their M4 process.