Qwikker runs the largest direct to mobile location content network in the world and has launched the largest Bluetooth marketing campaign in the US for Pepsi. It delivers video clips for free to people who have their Bluetooth devices switched on and agree to receive them. Covering bus shelters in Washington D.C., LA, Denver and Orange County plus pay phone kiosks in Pittsburgh and Philadelphia, it’s the first multi city, multi network Bluetooth marketing campaign in the US. Impressive, until you consider that it really doesn’t take much to get into the Bluetooth marketing record books - Qwikker has just over 1,000 Bluetooth content distribution points in the US and Europe combined.

Outdoor vendors CBS Outdoor, Decaux, Clear Channel, and Prime Point are all giving a helping hand in the scheme, integrating Qwikker’s Bluetooth content distribution technology into their street furniture. The free video clips are from a Pepsi Smash advertisement containing a bit of freestyle hip hop and are provided by Yahoo! Music.

Apparently, opt in rates for receiving the material have been quite good - in the first week of the campaign, they were 27% averaged across the network.

Karen Robinson, CEO of Prime Point Media, tells us:

“Bluetooth delivers a truly interactive user experience. It supercharges a campaign by allowing delivery of brand-driven content to a consumer’s cell phone, a part of their daily lives. By enabling specific 700,000 phone kiosk locations with Qwikker Bluetooth technology, we can physically target the campaign to maximise contextual relevance, such as point-of-sale support at convenience stores for Pepsi.”