Holograms at McDonalds from Provision

McDonalds Coke 3D hologramProvision provides Mcdonalds with interactive 3D holographic displays. Provision’s display systems projects high resolution holographic simulations that look like 3D aerial images. The images are projected into space, detached from the screen and don’t require glasses.

The company has recently done a deal with Creditz, a digital in store loyalty currency system. Creditz are given for loyalty and as incentives, and merchants can earn incremental revenue. The Creditz holograms will feature at store entrances and in the aisles to point to where the promotions are happening.

Provision claims to be the market leader in true 3D consumer advertising display products amongst Fortune 100 companies.

The picture here is a simulation; the real thing delivers a more ghostly image which in some ways is more impressive.