Mobile Visions has released a free beta of their Mobilytics analysis package. The company reckons that traditional web analysis tools are just not right for the mobile environment. There’s so much that doesn’t work on the platform that it needs its own special approach. So they built their own system from scratch. It provides all you’d expect from a web analytics package, plus detail on mobile phone manufacturers, models and specific handset capabilities.

Greg Harris, CEO of Mobile Visions, tells us:

“If a mobile site owner wants to know what percentage of their visitors support streaming video, Mobilytics can tell them. More importantly, Mobilytics can show you exactly where your advertising dollar is going. Are you paying for ads that are clicked on by search engine crawlers? Are they desktop pc users? Mobilytics can answer all this and more.”

Web site owners using the free version of Mobilytics have to join the Mobilytics Ad Network. A small text ad is shown to their visitors. In return, the publisher gets the full suite of analytic tracking tools and a share of ad revenue generated by their site.

On the advertiser side of the fence, the Mobilytics Campaign Tracker follows mobile ad campaigns, goals, revenue and ROI for those investing their marketing budgets in the medium.